Conclusion

Abstract

To conclude the overview and research that was conducted to identify the branding environment an energy brand operates in, a model is drawn up to summarize the different aspects of marketing and branding in the energy sector. The model shows that branding should not only be a marketing matter but also a strategic matter that should affect the whole organization. While brand builders in the energy space should take notice of the branding of products, services, corporations and industries, there are special circumstances that need to be taken into account for branding in the energy sector.