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Sustainability Awareness in Thailand

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Sustainability, Green IT and Education Strategies in the Twenty-first Century

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Abstract

As we know, the world is rapidly changing. At the present time, many people and institutions all over the world are becoming increasingly concerned about the negative impacts of environmental and climate changes because people still want to fulfill their needs but neglect to consider our planet’s non-infinite supply of natural resources. For this reason, the sustainability concept has been established for preventing, protecting, restoring, and maintaining the natural resources. Sustainability has to do with meeting the needs of the current generation while safeguarding the needs of future generations. It also aims to increase the economic growth and wellbeing of the society. Consequently, this study will examine the resource users’ reactions and attitudes to sustainability awareness in Thailand because Thailand is the one of developing countries that will suffer the impacts of environmental and climate changes. Thai people should be educated in order to increase their awareness of the sustainability concept. The survey consisted of questions under three sections intended to elicit information about the respondents themselves, their usage of the Internet and communication devices, and their awareness of the opportunities and risks associated with sustainability. The survey results (115 valid responses) showed that Thai people think the sustainability concept can expand their job opportunities and reduce pollution and gas emissions such as CO2, CH4, and N2O. On the other hand, some Thai people believe that if the organizations do not implement sustainable development, this can result in fraud, transaction failure, government failure and threats to the environment. Finally, this research has several limitations. Firstly, it took a long time to receive responses from potential participants since some did not appreciate the importance of the study, or had limited time to respond outside of office hours. Secondly, the target group was restricted to Thai workers who had different roles within their organizations. Lastly, there was the issue of incomplete questionnaires because some respondents did not complete the last section of the survey or there was missing data elsewhere in the survey.

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  1. School of Information Systems, Curtin University, Perth, Western Australia, Australia

    Nattarinee Phoorisart

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  1. Curtin University, Perth, West Australia, Australia

    Tomayess Issa

  2. Institute for Teaching and Learning Innovation, The University of Queensland, Brisbane St Lucia, Queensland, Australia

    Pedro Isaias

  3. CBS - School of Management, Curtin University, Perth, West Australia, Australia

    Theodora Issa

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Phoorisart, N. (2017). Sustainability Awareness in Thailand. In: Issa, T., Isaias, P., Issa, T. (eds) Sustainability, Green IT and Education Strategies in the Twenty-first Century. Green Energy and Technology. Springer, Cham. https://doi.org/10.1007/978-3-319-57070-9_6

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