Abstract
Corporate Social Responsibility is the commitment to ethical and moral principles and good corporative practices. Indeed, it has become an improved management tool for private and public organizations in the last 50 years. Social, environmental, ethical responsibilities are social demands to which public and private companies should respond with the same priority. Environmental policies are a relevant issue, as it has been evidenced at the Paris Summit (2015) on climate change (COP21). The environmental commitment and responsibility is at the epicentre of management, since it belongs to the major challenge of present-day society. Verifying that commitment – which is the proposal of this paper, related to public broadcasters – is checking how those organizations are fulfilling the objectives of the third millennium. The results show that some public media in Europe report on environmental issues, but there is a lack of detailed strategies to reduce their impact.
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Acknowledgments
The work is part of the R+D research project CSO2015-66543-P, belonging to the National Programme for Encouraging Excellent Scientific and Technical Research, national subprogram of knowledge creation from the Spanish Ministry of Economy and Competitiveness, entitled “Indicators related to broadcasters’ governance, funding, accountability, innovation, quality and public service applicable to Spain in the digital context”. Also, it is part of the Prometeo Program, which belongs to the National Secretary of High Education, Science, Technology, and Innovation (SENESCYT) of the Ecuadorian government, and is developed at the Technical University of Loja and the Pontifical Catholic University of Ecuador – Ibarra headquarters. Authors of this paper are also members of the International Research Network on Communication Management – XESCOM.
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Fernández-Lombao, T., Valencia-Bermúdez, A., Campos-Freire, F. (2017). The Concern about Environmental Responsibility in Public Service Media Management. In: Issa, T., Isaias, P., Issa, T. (eds) Sustainability, Green IT and Education Strategies in the Twenty-first Century. Green Energy and Technology. Springer, Cham. https://doi.org/10.1007/978-3-319-57070-9_22
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DOI: https://doi.org/10.1007/978-3-319-57070-9_22
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