Abstract
Using our simple conceptual framework of mediation, model, mobilization , and wealth effects, we analyze the case of online search. Search is a high-stakes commercial activity that strongly influences consumer attention and action. The mediation of search is an evolving contest between search companies trying to provide results that serve their business model needs, and expand their reach, while other players attempt to understand the secretive algorithms behind search engines for their own promotion purposes. The business model of search, tied to advertising auctions, has been highly profitable, and resulted in a highly concentrated search industry.
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Allen, J.P. (2017). Technology and Inequality Case Study: Search. In: Technology and Inequality. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-56958-1_6
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DOI: https://doi.org/10.1007/978-3-319-56958-1_6
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