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Handbook of Marketing Decision Models pp 79–116Cite as

Innovation and New Products Research: A State-of-the-Art Review, Models for Managerial Decision Making, and Future Research Directions

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Part of the book series: International Series in Operations Research & Management Science ((ISOR,volume 254))

Abstract

This chapter has a three-fold purpose. First, we provide a literature review of major papers in the field of new products research. We organize our review into four tables, one for each of the four stages of the new product development process, and then by topic within each stage. We provide a short summary of each paper in the tables. Second, we highlight specific models within each stage of the new product development process. These models are useful for marketing researchers and managers tackling challenges in the new products domain. Third, after reviewing the literature, we suggest numerous general research directions as well as specific research questions to guide future investigations in this area.

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Notes

  1. 1.

    The Journal of Product Innovation Management is also a valuable repository of new products research.

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Author information

Authors and Affiliations

  1. The Business School of Chinese University of Hong Kong, Sha Tin, Hong Kong

    Tingting Fan

  2. Tuck School of Business at Dartmouth, Hanover, NH, USA

    Peter N. Golder

  3. Columbia Business School, New York, NY, USA

    Donald R. Lehmann

Authors
  1. Tingting Fan
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  2. Peter N. Golder
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  3. Donald R. Lehmann
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Corresponding author

Correspondence to Peter N. Golder .

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Editors and Affiliations

  1. Rotterdam School of Management, Erasmus University, Rotterdam, South Holland, The Netherlands

    Berend Wierenga

  2. Department of Marketing, Hong Kong University of Science and Technology, Kowloon, Hong Kong

    Ralf van der Lans

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Fan, T., Golder, P.N., Lehmann, D.R. (2017). Innovation and New Products Research: A State-of-the-Art Review, Models for Managerial Decision Making, and Future Research Directions. In: Wierenga, B., van der Lans, R. (eds) Handbook of Marketing Decision Models. International Series in Operations Research & Management Science, vol 254. Springer, Cham. https://doi.org/10.1007/978-3-319-56941-3_3

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