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Mega Sporting Events and Technology: The Role of Social Networks in Co-creating Value for the Olympic Games

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Exploring Services Science (IESS 2017)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 279))

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Abstract

This paper investigates the application of new technologies, specifically social networks, in the mega sporting events, adopting the value co-creation perspective. We aim to evidence how, by adopting the co-creation value concept, thanks to the new technologies, specifically the innovative communication channels, the Olympic Games assume a greater value and are more successful in terms of followers, as athletes, fans, participants, and so forth. Thanks to the spread of social networks in the Olympic Games, the general consumers, mainly the fans, are able to give feedbacks, opinions, suggestions, and evidence criticisms about the same mega sporting events, by interacting directly with athletes, organizers and all the actors involved in this very complex managerial and organizing process. This study, conducted through a review of the literature and a comparative analysis of Summer Olympic Games editions during the period 1992–2016, represents a research starting point that allows us to evidence the crucial role played by the social networks in the mega sporting events improving their social value in the co-creation value perspective. This paper may provide interesting theoretical and managerial implications.

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Author information

Authors and Affiliations

  1. Department of Sport Science and Wellness, University of Naples “Parthenope”, Naples, Italy

    Luisa Varriale

  2. Department of Law, University of Naples “Parthenope”, Naples, Italy

    Giuseppe Perna

  3. Department of Economics and Business Studies, University of Naples “Parthenope”, Naples, Italy

    Maria Ferrara

Authors
  1. Luisa Varriale
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  2. Giuseppe Perna
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  3. Maria Ferrara
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Corresponding author

Correspondence to Luisa Varriale .

Editor information

Editors and Affiliations

  1. Faculty of Economics, eCampus University, Rome, Italy

    Stefano Za

  2. Department of Automatic Control and System Engineering, University Politehnica of Bucharest, Bucharest, Romania

    Monica Drăgoicea

  3. Università Cattolica del Sacro Cuore, Milan, Italy

    Maurizio Cavallari

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Varriale, L., Perna, G., Ferrara, M. (2017). Mega Sporting Events and Technology: The Role of Social Networks in Co-creating Value for the Olympic Games. In: Za, S., Drăgoicea, M., Cavallari, M. (eds) Exploring Services Science. IESS 2017. Lecture Notes in Business Information Processing, vol 279. Springer, Cham. https://doi.org/10.1007/978-3-319-56925-3_27

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  • DOI: https://doi.org/10.1007/978-3-319-56925-3_27

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-56924-6

  • Online ISBN: 978-3-319-56925-3

  • eBook Packages: Computer ScienceComputer Science (R0)

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