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The Direction of Valence Campaigning in Two Dimensions

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Corruption, Ideology, and Populism

Abstract

In this chapter the relationship between ideological proximity and the incentives of parties to highlight non-policy valence issues in their campaign is explored in a two-dimensional world. Also distinguished is the tone or direction (positive or negative) of such valence campaigning and the theoretical consequences thereof. The hypotheses are then tested by analysing the electoral strategies of parties during the 2014 European elections. To this end, all the messages published during the last week before the election day on the official Twitter account of all main parties from five European countries have been manually codified according to their policy and/or valence content.

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Authors and Affiliations

  1. Department of Social and Political Sciences, The University of Milan, Milan, Italy

    Luigi Curini

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  1. Luigi Curini
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Correspondence to Luigi Curini .

Appendix: List of Parties Considered

Appendix: List of Parties Considered

Table 4.3 List of parties and Twitter accounts, number of tweets downloaded, and date of election
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Table 4.4 Percentage of (positive and negative) tweets related to non-policy valence issues (first column) and either positional or non-positional policy issues (second column) in the 2014 European electionsa
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Curini, L. (2018). The Direction of Valence Campaigning in Two Dimensions. In: Corruption, Ideology, and Populism. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-56735-8_4

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