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Asian Conference on Intelligent Information and Database Systems

ACIIDS 2017: Advanced Topics in Intelligent Information and Database Systems pp 185–195Cite as

Towards a Personalized Virtual Customer Experience

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Part of the book series: Studies in Computational Intelligence ((SCI,volume 710))

Abstract

In an experience economy, customers are no longer satisfied with products and services themselves. Products and services are required to create memorable events, perfectly suited to individual needs and expectations of each customer. Such personalization that can potentially lead to an increased customer experience is currently recognized as the most important strategic goal for retailers. To reach this goal, the substantial use and contribution of new technologies seems to be of paramount importance. In this paper, a conceptual model of a virtual retail store for a personalized customer shopping experience is proposed. The model employs process mining, recommender systems, and big data analysis to create both personalized offers and personalized virtual shopping spaces which customers can immerse themselves in when making purchase decisions.

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Acknowledgements

The work presented in this paper has been partially supported by the National Science Centre, Poland [Narodowe Centrum Nauki]—grant No. DEC-2015/19/B/HS4/02287.

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Authors and Affiliations

  1. Poznan University of Economics and Business, Al. Niepodleglosci 10, 61-875, Poznan, Poland

    Bartłomiej Pierański & Sergiusz Strykowski

Authors
  1. Bartłomiej Pierański
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  2. Sergiusz Strykowski
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Corresponding author

Correspondence to Bartłomiej Pierański .

Editor information

Editors and Affiliations

  1. Faculty of Computer Sci. and Management, Wroclaw Univ. of Science and Technology Faculty of Computer Sci. and Management, Wroclaw, Poland

    Dariusz Król

  2. Faculty of Computer Sci. and Management, Wroclaw Univ of Science and Technology Faculty of Computer Sci. and Management, Wroclaw, Poland

    Ngoc Thanh Nguyen

  3. School of Advanced Sci. and Technology, Japan Advanced Inst. of Sci. and Tech School of Advanced Sci. and Technology, Ishikawa, Japan

    Kiyoaki Shirai

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Pierański, B., Strykowski, S. (2017). Towards a Personalized Virtual Customer Experience. In: Król, D., Nguyen, N., Shirai, K. (eds) Advanced Topics in Intelligent Information and Database Systems. ACIIDS 2017. Studies in Computational Intelligence, vol 710. Springer, Cham. https://doi.org/10.1007/978-3-319-56660-3_17

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  • DOI: https://doi.org/10.1007/978-3-319-56660-3_17

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-56659-7

  • Online ISBN: 978-3-319-56660-3

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