Skip to main content
SpringerLink
Log in

Pervasiveness in Digital Marketing – A Global Overview

  • Conference paper
  • First Online:
Recent Advances in Information Systems and Technologies (WorldCIST 2017)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 571))

Included in the following conference series:

Abstract

The adoption of digital marketing techniques, along with eGov tools, allows to create value to the organization and increase the proximity with customers. After selecting a good practice, it should be optimized for the target client, divulgated on the right platforms, implemented, and finally analyzed throughout the implementation process of a good practice. The platforms present in the paper were selected for the analysis, divulgation and optimization of the information of a municipality. The municipalities have problems related to the monetary funds, reason why, they were surveyed free and paid platforms (market leaders). Most of the tools presented are based in pervasiveness concepts as is mobile, available anywhere and anytime and ubiquity.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Affilorama: traffic travis

    Google Scholar 

  2. Blythe, J.: Digital marketing and social media. In: Principles and Practice of Marketing, Chap. 18, pp. 668–704. SAGE Publications (2013)

    Google Scholar 

  3. Carvalhosa, P., et al.: Boas práticas ao nível do eGov na administração local. J. Brazilian Comput. Soc. (2016)

    Google Scholar 

  4. Carvalhosa, P., et al.: Good practices in local government - a first overview of Portuguese reality. (2016)

    Google Scholar 

  5. European Commission: Delivering the European Advantage? “How European governments can and should benefit from innovative public services” (2014)

    Google Scholar 

  6. Feedly: feedly: your work newsfeed. https://feedly.com/i/welcome

  7. GinzaMetrics: GinzaMetrics. http://www.ginzametrics.com/

  8. Google: Google Analytics Academy. https://analyticsacademy.withgoogle.com/

  9. Google: Google Trends. https://www.google.pt/trends/

  10. Moat: Moat. https://moat.com/

  11. QuinStreet: What is Pervasive Computing? http://www.webopedia.com/TERM/P/pervasive_computing.html

  12. Ryan, D., Jones, C.: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page Publishers, London (2009)

    Google Scholar 

  13. Salesforce: ExactTarget. https://www.marketingcloud.com/

  14. Science Group, R.: MailChimp. http://mailchimp.com/

  15. SEMrush: SEMrush. https://www.semrush.com/

  16. Shah, D., Halligan, B.: Hubspot. http://www.hubspot.com/

  17. Stokes, R.: eMarketing: the essential guide to marketing in a digital world eBook: rob stokes: kindle store. http://www.redandyellow.co.za/wp-content/uploads/2-Digital-Marketing-Strategy_Quirk-Textbook-5.pdf

  18. SurveyMonkey: SurveyMonkey. https://pt.surveymonkey.com/

  19. Teixeira, R., Afonso, F., Oliveira, B., Machado, J., Abelha, A., Santos, M.F., Portela, F.: Decision support in E-Government – a pervasive business intelligence approach. In: Rocha, A., Correia, A.M., Costanzo, S., Reis, L.P. (eds.) New Contributions in Information Systems and Technologies. AISC, vol. 354, pp. 155–166. Springer, Cham (2015). doi:10.1007/978-3-319-16528-8_15

    Google Scholar 

  20. Zhao, F., et al.: A multidimensional and integrative approach to study global digital divide and e-government development. Inf. Technol. People. 27(1), 38–62 (2014)

    Article  Google Scholar 

  21. Schmidt, A., Liu, J., Roussos, G., Varshavsky, A. (eds.): Pervasive Mob. Comput. 9(3), 337–436 (2013). Special Issue: Selected Papers from the 2012 IEEE International Conference on Pervasive Computing and Communications (PerCom 2012)

    Google Scholar 

Download references

Acknowledgments

This work has been supported by Compete: POCI-01-0145-FEDER-007043 and FCT within the Project Scope UID/CEC/00319/2013.

Author information

Authors and Affiliations

  1. Algoritmi Research Centre, University of Minho, Braga, Portugal

    Pedro Carvalhosa, Filipe Portela, Manuel Filipe Santos, António Abelha & José Machado

Authors
  1. Pedro Carvalhosa
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Filipe Portela
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Manuel Filipe Santos
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. António Abelha
    View author publications

    You can also search for this author in PubMed Google Scholar

  5. José Machado
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Filipe Portela .

Editor information

Editors and Affiliations

  1. DEI/FCT, Universidade de Coimbra, Coimbra, Baixo Mondego, Portugal

    Álvaro Rocha

  2. Nova IMS, Universidade Nova de Lisboa, Lisboa, Portugal

    Ana Maria Correia

  3. College of Engineering, The Ohio State University, Columbus, Ohio, USA

    Hojjat Adeli

  4. DSI/EEUM, Universidade do Minho, Guimarães, Portugal

    Luís Paulo Reis

  5. DIMES, Università della Calabria, Arcavacata di Rende, Italy

    Sandra Costanzo

Rights and permissions

Reprints and permissions

Copyright information

© 2017 Springer International Publishing AG

About this paper

Cite this paper

Carvalhosa, P., Portela, F., Santos, M.F., Abelha, A., Machado, J. (2017). Pervasiveness in Digital Marketing – A Global Overview. In: Rocha, Á., Correia, A., Adeli, H., Reis, L., Costanzo, S. (eds) Recent Advances in Information Systems and Technologies. WorldCIST 2017. Advances in Intelligent Systems and Computing, vol 571. Springer, Cham. https://doi.org/10.1007/978-3-319-56541-5_40

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-56541-5_40

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-56540-8

  • Online ISBN: 978-3-319-56541-5

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics

Search

Navigation