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In this chapter, we discuss how to design an open digital innovation contest. First, contest formats are matched to contest goals. Then, different elements of contest design are presented, followed by a description of the activity Design contest with guidelines and a running example. Design contest sets the scene for the remainder of the contest process and is heavily affected by the activity Set goals. Finally, contest rules and how to budget a contest are discussed together with some suggestions for further reading.
KeywordsTarget Group Venture Capital Design Element Digital Service Contest Design
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