Design Business Model
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In this chapter, we discuss how organisers design or adapt business models to clarify how contest goals and service deployment contribute to their business. First, we present how the formulated strategy, see Chap. 12, affects the business model. Then we describe and give some guidelines for the activity Design business model. Finally, we present examples of each of the proposed business model types.
- Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons.Google Scholar