Designing a Survey or Experiment: Deciding What and How to Measure

  • Douglas A. Wolfe
  • Grant Schneider
Part of the Springer Texts in Statistics book series (STS)


Over the past few decades, storing data has become increasingly affordable. One measure of this, hard drive cost per gigabyte in U.S. Dollars, has fallen from over $10,000 in 1990 to about 3 cents in 2014 according to data available at This steep decline has had a number of consequences, one of which is the explosion in popularity of so-called “big data”. Technology companies are able to leverage this resource to conduct experiments at breakneck speeds and scales that would have been unthinkable at any other time in human history.

Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Douglas A. Wolfe
    • 1
  • Grant Schneider
    • 2
  1. 1.Department of StatisticsThe Ohio State UniversityColumbusUSA
  2. 2.Upstart NetworkSan CarlosUSA

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