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The Research Method (Annex)

  • Daniel Huber
  • Heiner Kaufmann
  • Martin Steinmann
Chapter
  • 692 Downloads
Part of the Management for Professionals book series (MANAGPROF)

Abstract

The statistical method commonly used in economics fails whenever a typical business practice is not successful. In such cases, the best one can do with the statistical method is to demonstrate that the business practice doesn’t work. However, if we want to show what a workable solution might look like, we need to orient ourselves on a statistical outlier, an exceptional case. Here, we propose the new method of “anecdotal research,” a special case of action research.

Keywords

Systematic Innovation Innovation Management Innovation Project Business Administration Innovation Unit 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Daniel Huber
    • 1
  • Heiner Kaufmann
    • 2
  • Martin Steinmann
    • 3
  1. 1.MühlethurnenSwitzerland
  2. 2.MünsingenSwitzerland
  3. 3.BernSwitzerland

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