Abstract
The statistical method commonly used in economics fails whenever a typical business practice is not successful. In such cases, the best one can do with the statistical method is to demonstrate that the business practice doesn’t work. However, if we want to show what a workable solution might look like, we need to orient ourselves on a statistical outlier, an exceptional case. Here, we propose the new method of “anecdotal research ,” a special case of action research .
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Notes
- 1.
For instance, see http://de.wikipedia.org/wiki/Theorie, as referenced on May 19, 2014.
- 2.
Otherwise, one would have to be able to show that the non-functioning is of a fundamental nature. However, this would make it necessary to prove that something doesn’t exist, a condition that simply cannot be met.
- 3.
Swisscom is the dominant telecommunications provider in Switzerland and was formed out of the former state-owned monopoly PTT. Swisscom’s status is therefore comparable to that of Deutsche Telekom in Germany, British Telecom in the UK or AT&T in the US.
- 4.
For instance, the funnel model of innovation. Please refer to Sect. 7.2 for more.
- 5.
In contrast to our previous approaches, this explanation is based on real-world (albeit anecdotal) experience.
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Huber, D., Kaufmann, H., Steinmann, M. (2017). The Research Method (Annex). In: Bridging the Innovation Gap. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-55498-3_12
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DOI: https://doi.org/10.1007/978-3-319-55498-3_12
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