The Research Method (Annex)

  • Daniel Huber
  • Heiner Kaufmann
  • Martin Steinmann
Part of the Management for Professionals book series (MANAGPROF)


The statistical method commonly used in economics fails whenever a typical business practice is not successful. In such cases, the best one can do with the statistical method is to demonstrate that the business practice doesn’t work. However, if we want to show what a workable solution might look like, we need to orient ourselves on a statistical outlier, an exceptional case. Here, we propose the new method of “anecdotal research,” a special case of action research.


Systematic Innovation Innovation Management Innovation Project Business Administration Innovation Unit 
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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Daniel Huber
    • 1
  • Heiner Kaufmann
    • 2
  • Martin Steinmann
    • 3
  1. 1.MühlethurnenSwitzerland
  2. 2.MünsingenSwitzerland
  3. 3.BernSwitzerland

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