Skip to main content

Creative Thinking and the Value Creation Mindset

  • Chapter
  • First Online:
  • 895 Accesses

Abstract

This chapter describes the type of mindset required in order to succeed in creating value for customers and wealth for shareholders on an ongoing basis, and in building an organisation with the capability to do so. Some examples of the very positive outcomes that stem from the establishment and application of such a mindset are provided in Part III

This is a preview of subscription content, log in via an institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   29.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   37.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD   37.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Notes

  1. 1.

    Dengate, S., Fed Up: Understanding How Food Affects Your Child and What You Can Do About It, Random House, Sydney, 1998.

  2. 2.

    Dengate, S., and Ruben, A., “Controlled Trial of Cumulative Behavioural Effects of a Common Bread Preservative”, Journal of Paediatrics and Child Health, Vol. 38, No. 4, pp. 373–376.

  3. 3.

    May, Rollo, The Courage to Create, W.W. Norton, New York, 1994, pp. 39–40.

  4. 4.

    ibid, pp. 38–63.

  5. 5.

    May, op. cit., p. 77.

  6. 6.

    Goldberg, P., The Intuitive Edge – Understanding Intuition and Applying It in Every Day Life, Putnam, New York, 1983, p. 19.

  7. 7.

    Ibid.

  8. 8.

    Calaprice, A. (ed.), The Expanded Quotable Einstein, Princeton University Press, 2000.

  9. 9.

    Mintzberg, Henry quoted in Goldberg, op. cit., p. 23.

  10. 10.

    There is an important symbiosis here, because the process of completing the analysis can help stimulate the mind to create the understanding.

  11. 11.

    Goleman, D., Emotional Intelligence, Bantam, New York, 1995, pp. 21, 77.

  12. 12.

    Kilroy, D., “Creating the Future: How Creativity and Innovation Drive Shareholder Wealth”, Management Decision, Vol. 37, No. 4, 1999, MCB University Press, pp. 363–371.

  13. 13.

    Goldberg, op. cit., p. 33.

  14. 14.

    Askensy, J., and Lehmann, J., “Consciousness, Brain, Neuroplasticity”, Frontiers in Psychology, Vol. 4, 2013.

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

Copyright information

© 2017 The Author(s)

About this chapter

Cite this chapter

Kilroy, D., Schneider, M. (2017). Creative Thinking and the Value Creation Mindset. In: Customer Value, Shareholder Wealth, Community Wellbeing. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-54774-9_5

Download citation

Publish with us

Policies and ethics