Skip to main content

Commercialization

The Marketing Process

  • Chapter
  • First Online:
  • 612 Accesses

Abstract

One of the major problems of low-income countries is scarcity of products and services. Identifying the goods and services that people want and need, many times, is a major challenge. One of the main reasons for such shortages is because companies cannot make the profit levels they need to achieve company goals. This problem exists because of several major issues:

This is a preview of subscription content, log in via an institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   99.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   129.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD   129.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

Download references

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

Copyright information

© 2017 The Author(s)

About this chapter

Cite this chapter

Spillan, J.E., King, D.O. (2017). Commercialization. In: Doing Business In Ghana. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-54771-8_8

Download citation

Publish with us

Policies and ethics