Abstract
The advancement of the internet and information technology has been a great vehicle for the development of solutions for all human endeavors. The banking and the financial services sector is a beneficiary of the advancement in information and communication technology, as banking has evolved from traditional services to internet-based. Examples of these are, online ATM Locator, electronic check deposit, quick bank-to-bank transfers and many more. However, the general adoption of mobile banking solutions worldwide is still not that encouraging. There are several drivers which affect the adoption of these internet-based banking solutions, such as socio-economic factors, mobile device adoption, and user behavior. This research focuses on enumerating the key factors for user adoption of mobile banking solutions. The factors are grouped into multiple perspectives and prioritized by using the Hierarchical Decision Model (HDM). Even though all the factors are shown to be important, solution reliability and consumer privacy emerged as the two to be prioritized when developing a consumer-based banking solution. The research recommends that banks should concentrate on identifying features that makes life convenient to the consumer with little to no cost involved.
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Sie, F., Khalifa, R., Viswanatha, R., Kancherla, Y.D., Phan, K., Daim, T. (2017). Technology Assessment in the Financial Sector. In: Daim, T., Kim, J., Phan, K. (eds) Research and Development Management. Science, Technology and Innovation Studies. Springer, Cham. https://doi.org/10.1007/978-3-319-54537-0_2
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