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Research and Development Management pp 227–246Cite as

Technology Management: Case of Cost, Frugal and Reverse Innovations

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Part of the book series: Science, Technology and Innovation Studies ((STAIS))

Abstract

The forces of globalization have created an interconnected world where consumer demand for high tech products and services is rapidly growing in emerging markets. Established multinational firms are facing increasing competitive pressures from new firms in developing countries. In order to maintain a strategic competitive advantage, firms must be adept at developing high value and low cost products and services that are tailored to specific market segment’s needs. The purpose of this study is to aid firms in identifying the appropriate new product development strategy to pursue.

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Author information

Authors and Affiliations

  1. Department of Engineering and Technology, Portland State University, Portland, OR, USA

    Michael Clark, Yongjun Lee, Yi Tseng Lin, Sharanya Madishetty & Tugrul Daim

Authors
  1. Michael Clark
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  2. Yongjun Lee
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  3. Yi Tseng Lin
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  4. Sharanya Madishetty
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  5. Tugrul Daim
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Corresponding author

Correspondence to Tugrul Daim .

Editor information

Editors and Affiliations

  1. Department of Engineering and Technology, Portland State University, Portland, Oregon, USA

    Tugrul Daim

  2. Department of Engineering and Technology, Portland State University, Portland, Oregon, USA

    Jisun Kim

  3. Department of Engineering and Technology, Portland State University, Portland, Oregon, USA

    Kenny Phan

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Clark, M., Lee, Y., Lin, Y.T., Madishetty, S., Daim, T. (2017). Technology Management: Case of Cost, Frugal and Reverse Innovations. In: Daim, T., Kim, J., Phan, K. (eds) Research and Development Management. Science, Technology and Innovation Studies. Springer, Cham. https://doi.org/10.1007/978-3-319-54537-0_13

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