Abstract
Volvo Construction Equipment (Volvo CE) is one of the world’s largest manufacturers of excavators, road development machines, and compact construction equipment. It generates annual global net sales of approximately 53 billion Swedish kronor (SEK) (around €5.67 billion) and offers its products and services in more than 125 countries through proprietary or independent dealerships. It is recognized as a premium, high quality player and is ranked third in a global comparison with approximately 5% market share. Product innovations and strategic acquisitions made Volvo CE a major player in the construction industry, with a comprehensive product portfolio operated under the three brands Volvo, SDLG, and Terex Trucks (the latter newly acquired in 2014). In this chapter we discuss the supply chain segmentation journey of Volvo CE.
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Gu, W., Thome, A., Alicke, K., Haller, I., Protopappa-Sieke, M. (2017). The Supply Chain Segmentation Journey of Volvo CE. In: Protopappa-Sieke, M., Thonemann, U. (eds) Supply Chain Segmentation. Springer, Cham. https://doi.org/10.1007/978-3-319-54133-4_5
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DOI: https://doi.org/10.1007/978-3-319-54133-4_5
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Publisher Name: Springer, Cham
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