Abstract
This book will focus on the different strategic directions commonly adopted by strategist in different industries. The different strategic views conceptualized in healthcare in addition to a crafted strategic framework that can be used to draw a summary of the market competitive dynamics will be described. Once the strategist has chosen the strategic direction for its firm, a strategic plan must follow. The application of the most common strategies used to develop and sustain a competitive advantage will be discussed with special focus on Porter’s strategies, namely low cost leadership and service differentiation. Last but not least eight strategic tactics will be discussed thoroughly with special attention to the operational initiatives, indicators and goals of each. In the last two chapters I will highlight the application of Porter’s strategies in a set of Lebanese Hospitals with emphasis on the limitations, constraints and correlation factors between types of strategies used and performance of these hospitals.
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Hamdan, A. (2017). Introduction. In: Strategic Thinking in a Hospital Setting. SpringerBriefs in Public Health. Springer, Cham. https://doi.org/10.1007/978-3-319-53597-5_1
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DOI: https://doi.org/10.1007/978-3-319-53597-5_1
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