Developing a Global Innovation Culture
Chapter 6 demonstrates how organizational culture serves an important role in developing common values for cultural empathy, creativity, and collaboration. A global innovation culture provides the opportunity to create a shared space with an inclusive environment. In addition to discussing collaborative spaces, this chapter explores the organizational routines that are necessary for shaping the culture through practices such as international mobility and project collaboration. Readers will learn how organizational routines help shape a global innovation culture. Cases featuring Lenovo and Siemens Convergence Creators show how these multinational firms have developed global innovation cultures.
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