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Listening to Local Market Voices

  • Karina R. Jensen
Chapter

Abstract

Chapter 5 identifies the primary cultural challenges as well as solutions for strengthening trust-building and motivation during the project collaboration process, from creation to execution. Achieving alignment with teams across geographies can be a challenging task, in addition to ensuring effective communication with geographically distributed teams. Readers will learn how leaders and teams can promote a positive dialogue for sharing local market knowledge and new ideas. This chapter also discusses the importance of integrating face-to-face communication with knowledge platforms that harness and diffuse team knowledge worldwide. Cases from Essilor and Adobe show how organizations are facilitating dialogue and multicultural collaboration across geographies.

Bibliography

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  2. Company profile, Mazda: http://www.mazda.com/en/about/profile/library/. Accessed on December 10, 2016.
  3. Embracing Innovation: Case Study, “Inside high: Mazda’s Seita Kanai on innovation and branding strategies”, PwC: http://www.pwc.com/gx/en/services/advisory/consulting/revitalizing-corporate-japan/embracing-innovation-case-study-inside-high.html. Accessed on December 10, 2016.
  4. Jensen, Karina R. Accelerating Global Product Innovation through Cross-cultural Collaboration Study, Report 2011.Google Scholar
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Copyright information

© The Author(s) 2017

Authors and Affiliations

  • Karina R. Jensen
    • 1
  1. 1.ParisFrance

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