Abstract
Chapter 5 identifies the primary cultural challenges as well as solutions for strengthening trust-building and motivation during the project collaboration process, from creation to execution. Achieving alignment with teams across geographies can be a challenging task, in addition to ensuring effective communication with geographically distributed teams. Readers will learn how leaders and teams can promote a positive dialogue for sharing local market knowledge and new ideas. This chapter also discusses the importance of integrating face-to-face communication with knowledge platforms that harness and diffuse team knowledge worldwide. Cases from Essilor and Adobe show how organizations are facilitating dialogue and multicultural collaboration across geographies.
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Jensen, K.R. (2017). Listening to Local Market Voices. In: Leading Global Innovation. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-53505-0_5
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DOI: https://doi.org/10.1007/978-3-319-53505-0_5
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