Communicating in a Multicultural and Networked World
Chapter 4 demonstrates the importance of dialogue through communication and knowledge-sharing. The roles of culture, language, and distance are critical when facilitating team communication and collaboration for innovation projects. Cultural differences for communication and knowledge-sharing need to be considered where perspectives and practices vary from East to West. Readers will find the five key cultural differences in knowledge-sharing as well as practices that differ in front end innovation. In addition to recommended solutions, there is a case on a leading semi-conductor firm’s use of cross-cultural learning for teams worldwide.
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