Abstract
ABC India Ltd. (ABCIL), started in 1963 was a pioneer in the field of logistics since its inception. The company was specialized in surface transportation, international freight forwarding and integrated logistics services. ABCIL got their business plunged off as they were not able to generate new business and was even facing challenges in maintaining its market share. It was feeling the heat of intense competition from both large Full Truckload FTL competitors who constantly negotiated bargains with their larger customers to wean away those accounts, and from smaller fleet owners whose lower-cost structures and scant regard for regulations allowed them to undercut prices to smaller and mid-tier customers. In order to maintain its position and market share, the company has to come up with viable and long sustaining solution.
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Sinha, A., Das, S., Naidu, S., Adhikari, A. (2017). Teaching Note: Case 3: ABC Limited. In: Adhikari, A., Roy, S. (eds) Instructor's Manual for Strategic Marketing Cases in Emerging Markets. Springer, Cham. https://doi.org/10.1007/978-3-319-52697-3_3
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DOI: https://doi.org/10.1007/978-3-319-52697-3_3
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