Abstract
Ben Voth examines the 2016 presidential debates. He begins by noting the rhetorical significance of the 2016 debates and identifies four essential ingredients of a debate. In reviewing the presidential primary debates, Voth explains why 2016 was a blockbuster year with so many initial candidates among the Republicans and a surprisingly tough contest for the Democrats between Clinton and Sanders. Voth addresses the unprecedented role and impact of the media on the debates. Trump received overwhelmingly more negative press than Clinton and the moderators became active participants during the debates. Voth concludes with considerations of why Trump’s vulgarity and offensive arguments worked and five lessons from the debates that will influence the 2020 presidential debates.
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Notes
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Voth, B. (2017). The Presidential Debates 2016. In: Denton Jr, R. (eds) The 2016 US Presidential Campaign. Political Campaigning and Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-52599-0_3
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