Skip to main content

Where Did Online Platforms Come From? The Virtualization of Work Organization and the New Policy Challenges it Raises

  • Chapter
  • First Online:

Part of the book series: Dynamics of Virtual Work ((DVW))

Abstract

This chapter argues that the use of online platforms for managing work, although it appears to have emerged suddenly, in fact represents the evolution of several pre-existing trends. The convergence of these trends, now reaching critical mass, has introduced not just quantitative changes in terms of the numbers of people working in digitally enabled ‘just-in-time’ labor markets but also qualitative changes in work organization, with far-reaching implications for skills, career development, occupational safety and health, and the sustainability of work in the long term. It concludes by summarizing the implications of these changes for public policy.

This is a preview of subscription content, log in via an institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   89.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   119.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD   119.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Notes

  1. 1.

    This definition was used in the COST Action IS 1202, Dynamics of Virtual Work, funded from 2012 to 2016 by the COST Association and led by the author of this chapter.

  2. 2.

    In the UK, closed-shop trade union agreements were finally abolished under the terms of the Employment Act, 1990, but their scope had already been reduced under a series of measures introduced by the Thatcher Government which first came to power in 1979.

  3. 3.

    Personal communication, representatives of NUJ Books Branch and London Freelance Branch, 1986.

  4. 4.

    The literature on teleworking is vast. For an overview of the earlier developments, see Huws et al. (1990).

  5. 5.

    See Huws (2015c) for a summary of the available statistical evidence.

References

  • Aghaei, S., Nematbakhst, M. A., & Farsani, H. K. (2012). Evolution of the world wide web: From Web 1.0 to Web 4.0. International Journal of Web and Semantic Technology, 3(1), 1–10.

    Article  Google Scholar 

  • Banks, J., & Humphreys, S. (2008). The labor of user co-creators. Convergence, 14(4), 401–418.

    Google Scholar 

  • Benkler, Y. (2004). Sharing nicely: On shareable goods and the emergence of sharing as a modality of economic production. The Yale Law Journal, 114, 273.

    Article  Google Scholar 

  • Bisset, L., & Huws, U. (1984). Sweated labour: Homeworking in Britain today. London: Low Pay Unit.

    Google Scholar 

  • Botsman, R., & Rogers, R. (2010). What’s mine is yours: The rise of collaborative consumption. New York: Harper Business.

    Google Scholar 

  • Brown, M. (1974). Sweated labour: A study of homeworking. London: Low Pay Unit.

    Google Scholar 

  • Burston, J., Dyer-Witheford, N., & Hearn, A. (2010). Digital labour: Workers, authors, citizens. Ephemera, 10(3/4), 214–220.

    Google Scholar 

  • Caraway, B. (2010). Online labour markets: An inquiry into oDesk providers. Work Organisation, Labour and Globalisation, 4(2), 111–125.

    Article  Google Scholar 

  • Catterall, P. (2013). The making of channel 4. London: Routledge.

    Google Scholar 

  • Crine, S. (1979). The hidden army. London: Low Pay Unit.

    Google Scholar 

  • D’Cruz, P., & Noronha, E. (2016). Positives outweighing negatives: The experiences of Indian crowdsourced workers. Work Organisation, Labour and Globalisation, 10(1), 44–63.

    Article  Google Scholar 

  • Estellés-Arolas, E., & González-Ladrón-de-Guevara, F. (2012). Towards an integrated crowdsourcing definition. Journal of Information Science, 38(2), 189–200.

    Article  Google Scholar 

  • Flecker, J. (2007). Network economy or just a new breed of multinationals? Windows into the restructuring of value chains. Work Organisation, Labour and Globalisation, 1(2), 36–51.

    Google Scholar 

  • Flecker, J., & Kirschenhofer, S. (2002). Jobs on the move. European case studies in relocating work. Brighton: IES.

    Google Scholar 

  • Froebel, F., Heinrichs, J., & Krey, O. (1977). The new international division of labour. Cambridge: Cambridge University Press.

    Google Scholar 

  • Galavan, R., Murray, J., & Markides, C. (2008). Strategy, innovation and change: Challenges for management. Oxford: Oxford University Press.

    Google Scholar 

  • Gandini, A., Pais, I., & Beraldo, D. (2016). Reputation and trust on online labour markets: The reputation economy of Elance. Work Organisation, Labour and Globalisation, 10(1), 27–43.

    Article  Google Scholar 

  • Gregg, M. (2011). Work’s intimacy. Oxford: Polity Press.

    Google Scholar 

  • Hopkins, T., & Wallerstein, I. (1986). Commodity chains in the world economy prior to 1800. Review, 10(1), 157–170.

    Google Scholar 

  • Howe, J., & Robinson, M.. (2005, June). The rise of crowdsourcing. Wired, Issue 14.06.

    Google Scholar 

  • Huws, U. (2003). The making of a cybertariat: Virtual work in a real world. New York: Monthly Review Press.

    Google Scholar 

  • Huws, U. (2006, March). Fixed, footloose or fractured: Work, identity and the spatial division of labour. Monthly Review, 57(10). Available at https://monthlyreview.org/2006/03/01/fixed-footloose-or-fractured-work-identity-and-the-spatial-division-of-labor-in-the-twenty-first-century-city/

  • Huws, U. (2010). Expression and expropriation: The dialectics of autonomy and control in creative labour. Ephemera, 10(3/4).

    Google Scholar 

  • Huws, U. (2014). Labor in the global digital economy: The cybertariat comes of age. New York: Monthly Review Press.

    Google Scholar 

  • Huws, U. (2015a). Shifting boundaries: Gender, labor and new information and communication technology. In C. Carter, L. Steiner, & L. McLaughlin (Eds.), Routledge companion to media and gender. Abingdon: Routledge.

    Google Scholar 

  • Huws, U. (2015b). Setting the standards: The USA and capitalism in the digital age. In M. O’Neil & O. Frayssé (Eds.), Digital labour and prosumer capitalism (pp. 20–29). London: Palgrave Macmillan.

    Google Scholar 

  • Huws, U. (2015c). Online labour exchanges, or ‘crowdsourcing’: Implications for occupational safety and health: Review article on the future of work. Bilbao: European Occupational Safety and Health Agency.

    Google Scholar 

  • Huws, U. (2016). Logged labour: A new paradigm of work organisation? Work Organisation, Labour and Globalisation, 10(1), 1–26.

    Google Scholar 

  • Huws, U., & Flecker, J. (Eds.). (2004). Asian EMERGENCE: The world’s back office? Brighton: IES.

    Google Scholar 

  • Huws, U., Korte, W., & Robinson, S. (1990). Telework: Towards the elusive office. Chichester: John Wiley.

    Google Scholar 

  • Huws, U., Flecker, J., & Dahlmann, S. (2004). Status report on outsourcing of ICT and related services in the EU. Dublin: European Foundation for the Improvement of Living and Working Conditions.

    Google Scholar 

  • Kaganer, E., Carmel, E., Hirschheim, R., & Olsen, T. (2012). Managing the human cloud. MIT Sloan Management Review, December 18.

    Google Scholar 

  • Kücklich, J. (2005). Precarious playbour: Modders and the digital games industry. The Fibreculture Journal, Issue 5.

    Google Scholar 

  • LaPlante, R., & Silberman, M. S. (2016). Building trust in crowd worker forums: Worker ownership, governance, and work outcomes. In Weaving relations of trust in crowd work: Transparency and reputation across platforms, workshop co-located with WebSci ’16, May 22–25, 2016, Hannover, Germany.

    Google Scholar 

  • Muhic, M., & Johansson, B. (2014). Cloud sourcing – Next generation outsourcing? Procedia Technology, 16, 553–561.

    Article  Google Scholar 

  • O’Reilly, T. (2005). What is Web 2.0: Design patterns and business models for the next generation of software. http://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html. Accessed 5 Aug 2016.

  • OECD. (2005). Potential offshoring: Evidence from selected OECD countries. Paris: OECD. Downloaded August 6, 2016 from http://www.oecd.org/std/its/35347390.pdf

  • Phizacklea, A., & Wolkowitz, C. (1995). Homeworking women: Gender, racism and class at work. London: Sage.

    Google Scholar 

  • Porter, M. (1985). Competitive advantage: Creating and sustaining superior performance. New York: Simon and Schuster.

    Google Scholar 

  • Prahalad, C. K., & Ramaswamy, V. (2000). Co-opting customer competence. Harvard Business Review, January/February.

    Google Scholar 

  • Ramioul, M., & Huws, U. (2009). The snowball effect: Global sourcing as an accelerator of economic globalisation. Journal of Architectural and Planning Research, 26(4), 327–342.

    Google Scholar 

  • Ramioul, M., Huws, U., & Kirschenhofer, S. (2005). Offshore outsourcing of business services. Dublin: European Foundation for the Improvement of Living and Working Conditions.

    Google Scholar 

  • Ritzer, G., & Jurgenson, N. (2010). Production, consumption, prosumption. Journal of Consumer Culture, 10(1), 13–36.

    Article  Google Scholar 

  • Scholz, T. (2011). Facebook as playground and factory. In D. E. Wittkower (Ed.), Facebook and philosophy (pp. 241–252). Chicago: Open Court.

    Google Scholar 

  • Toffler, A. (1980). The third wave. New York: Bantam Books.

    Google Scholar 

  • UNCTAD. (2002). Changing dynamics of global computer software and services industry: Implications for developing countries. New York/Geneva: UNCTAD.

    Google Scholar 

  • UNCTAD. (2004). World investment report 2004: The shift towards services. New York/Geneva: United Nations.

    Google Scholar 

  • Vaquero, L. M., Rodero-Merino, L., Caceres, J., & Lindner, M. (2008). A break in the clouds: Towards a cloud definition. ACM SIGCOMM Computer Communication Review, 39(1), 50–55.

    Article  Google Scholar 

  • WTO. (2005). Offshoring services: Recent developments and prospects (World trade report, pp. 265–302). Geneva: World Trade Organisation.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2017 The Author(s)

About this chapter

Cite this chapter

Huws, U. (2017). Where Did Online Platforms Come From? The Virtualization of Work Organization and the New Policy Challenges it Raises. In: Meil, P., Kirov, V. (eds) Policy Implications of Virtual Work. Dynamics of Virtual Work. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-52057-5_2

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-52057-5_2

  • Published:

  • Publisher Name: Palgrave Macmillan, Cham

  • Print ISBN: 978-3-319-52056-8

  • Online ISBN: 978-3-319-52057-5

  • eBook Packages: Social SciencesSocial Sciences (R0)

Publish with us

Policies and ethics