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The Genealogy and the Discursive Themes of the Uncommodified Blackness Image

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Uncommodified Blackness

Part of the book series: Mapping Global Racisms ((MGR))

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Abstract

This is the theory chapter. It introduces the concept of the uncommodified blackness image. Additionally, it comprehensively traces the genealogy and the discursive themes of the uncommodified blackness image. En route, it deconstructs whiteness’ imagining of a diasporic African identity as the embodiment of warfare and the ‘heart of darkness’. It argues that the ideological function of the uncommodified blackness image is to deny Africans full humanness and human qualities such as civility, refinement, beauty, intelligence, dignity and voice.

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Authors and Affiliations

  1. Department of Sociology, The University of Auckland, Auckland, New Zealand

    Mandisi Majavu

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Majavu, M. (2017). The Genealogy and the Discursive Themes of the Uncommodified Blackness Image. In: Uncommodified Blackness. Mapping Global Racisms. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-51325-6_3

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  • DOI: https://doi.org/10.1007/978-3-319-51325-6_3

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  • Publisher Name: Palgrave Macmillan, Cham

  • Print ISBN: 978-3-319-51324-9

  • Online ISBN: 978-3-319-51325-6

  • eBook Packages: Social SciencesSocial Sciences (R0)

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