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Sustainability and the Fashion Industry: Conceptualizing Nature and Traceability

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Book cover Sustainability in Fashion

Abstract

Our study examines sustainability in the fashion industry, and argues for increasing consumers’ awareness of the natural world, with the goal of broadening their perspectives to include not only personal gratification but also the pressing need to combat processes harmful to nature. By applying traceability—the ability to trace an item through every stage of production—to the realm of fashion supply chains, consumers can make informed purchase decisions based on what appeals to them on a personal level and also on a given item’s environmental and social impact.

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Authors and Affiliations

  1. The University of British Columbia, Kelowna, BC, Canada

    Annamma Joy & Camilo Peña

Authors
  1. Annamma Joy
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  2. Camilo Peña
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Correspondence to Annamma Joy .

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Editors and Affiliations

  1. University of Manchester , Manchester, United Kingdom

    Claudia E. Henninger

  2. Management School, University of Sheffield, Sheffield, United Kingdom

    Panayiota J. Alevizou

  3. University of Leicester , Leicester, United Kingdom

    Helen Goworek

  4. University of Manchester , Manchester, United Kingdom

    Daniella Ryding

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Joy, A., Peña, C. (2017). Sustainability and the Fashion Industry: Conceptualizing Nature and Traceability. In: Henninger, C., Alevizou, P., Goworek, H., Ryding, D. (eds) Sustainability in Fashion. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-51253-2_3

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