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The Epiphanic Sustainable Fast Fashion Epoch

A New Fashion Ethical Fashion Mandate

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Sustainability in Fashion

Abstract

The author’s ancillary aim to the chapter is to emphasise how past lobbying efforts, in conjunction with tragic events within the fashion industry’s manufacturing processes have provided the catalyst for a new era within fast fashion. We call this observation: ‘the epiphanic sustainable fast fashion epoch’.

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References

Further Readings

  • Cao Huantian, C., Chang, R. M., Kallal, J., Manalo, G., McCord, J., Shaw, J., & Starne, H. (2014). Adaptable apparel: A sustainable design solution for excess apparel consumption problem. Journal of Fashion Marketing and Management, 18(1): 52–69.

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  • Carey, L., & Cervellon, M. C. (2014). Ethical fashion dimensions: Pictorial and auditory depictions through three cultural perspectives. Journal of Fashion Marketing and Management, 18(4): 483–506.

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  • Henninger, C. (2015). Traceability the new eco-label in the slow-fashion industry? Consumer perceptions and micro-organisations responses. Sustainability, 7(5): 6011–6032.

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  • Hill, J., & Lee, H. H. (2012). Young generation Y consumers’ perceptions of sustainability in the apparel industry. Journal of Fashion Marketing and Management: An International Journal, 16(4): 477–491.

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  • Patsy, P., & Kyriakak, M. (2014). The decision-making process of luxury fashion retail buyers in Greece. Journal of Fashion Marketing and Management, 18(1): 85–106.

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Correspondence to Charlotte Rutter .

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Rutter, C., Armstrong, K., Blazquez Cano, M. (2017). The Epiphanic Sustainable Fast Fashion Epoch. In: Henninger, C., Alevizou, P., Goworek, H., Ryding, D. (eds) Sustainability in Fashion. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-51253-2_2

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