Empirical Study III: Organizational Adoption of User Innovation Inputs
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Chapter 5 deals with the third empirical study that switches the perspective of analysis to the beneficiaries of OIIs and co‐creation: the HCOs. To improve the HCO innovation performance, the integration of external knowledge artifacts from OIIs lacks understanding. The organizational adoption process of such knowledge artifacts plays an important role here and Rogers' theory on innovation adoption is applied. Through an in‐depth single case study in the medical device industry, this study provides a refined process model of the organizational adoption of consumer generated knowledge artifacts. This model helps to explain why great innovation inputs from end users do not necessarily surface in finalized product innovations.