Abstract
Chapter 4 deals with the second empirical study that builds on the findings from the previous chapter. It identifies the need to understand the agency of OIIs in greater detail and how they contribute to consumer co‐creation. Also, existing research is lacking a comprehensive cross‐case analysis in this field. Therefore, this study aims at developing an understanding about the OII activities, OII types, the OII value potential for HCOs, and critical challenges in the OII ecosystem. Based on an exploratory, multiple case study with a cross‐case analysis, interviews with OII organizations from eight countries are conducted. The majority of the interviewees confirm the large potential of consumer co‐creation in healthcare.
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Notes
- 1.
cf. Sect. 2.1.4.1 for the definition.
- 2.
Literature refers to it as challenges, problems, difficulties, risks, or impediments.
- 3.
Sometimes also referred to as the ‘not-invented-here syndrome’ (e.g., Antons and Piller 2015; Katz and Allen 1982).
- 4.
For comparison: 1 h of audio transcription in English language cost about 40€ in India and about 150€ in Germany.
- 5.
I gratefully acknowledge the dedicated support of Mr. Harrison Killefer—at that time MBA student at the Robert H. Smith School of Business, University of Maryland, USA.
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Künne, C.W. (2018). Empirical Study II: Exploring Online Innovation Intermediaries in Healthcare. In: Online Intermediaries for Co-Creation. Progress in IS. Springer, Cham. https://doi.org/10.1007/978-3-319-51124-5_4
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DOI: https://doi.org/10.1007/978-3-319-51124-5_4
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-51123-8
Online ISBN: 978-3-319-51124-5
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