The Economic Value of Creativity: How Much, for Whom, and What for?

  • M. Bjørn von RimschaEmail author
Part of the Media Business and Innovation book series (MEDIA)


The following chapter deals with the value od creativity in media management. The first part is a literature-based reflection on different perspectives on the value of creativity. While creativity generally is considered a core value of media products, I will argue that not all aspects of creativity are equally economically valuable and, thus, it is not in the best interest of media managers to maximize creative value. I will then change perspectives and address the question of the value of creativity for the individual media worker. The second part of this chapter combines the perspectives of the predominantly economically oriented media managers with that of the predominantly culturally oriented creators. I will empirically show that salary and financial concerns do not have an impact on the creative output of writers. This suggests that creative value cannot easily be given a monetary value.


Work Satisfaction Financial Concern Creative Class Creative Writer Creativity Test 
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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.Johannes Gutenberg-University MainzMainzGermany

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