Values as Input and Values as Output: The True Challenge for Media Companies

  • Christian ScholzEmail author
Part of the Media Business and Innovation book series (MEDIA)


Value creation and value chain are important concepts of modern management theory. Values also play an important role for media companies, both as economic measures and as part of organizational culture. This paper develops along the three effects of media (creating reality, markets, values) a complex Input-Output-Value-Framework for media companies: As a specific value chain it connects these three effects, using economic as well as cultural values both as drivers and restraints. The framework explains success of media companies. It also raises several questions for further research, taking into account the specifics of the media industry.


Media Product Hedge Fund Media Company Media Industry Intentional Production 
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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.Universität des SaarlandesSaarbrückenGermany

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