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Media Markets, Value and the Unique: Consequences and Implications for Media Management from Karpik’s New Economics Sociology Perspective

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Value-Oriented Media Management

Part of the book series: Media Business and Innovation ((MEDIA))

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Abstract

Taking recent changes in media markets seriously, we suggest a deeper reflection of the term “media market” in close connection to the term “value.” Reflecting common assumptions of media markets in the media management discourse, we open the perspective to economic sociology, since this perspective differs from economic assumptions in various manners. Based on these general reflections that assume markets, value and economy as inherently social phenomena, we focus on Karpik (Valuing the unique. Princeton, NJ: Princeton University Press; 2010), who introduced a theoretical framework of economics of singularities. We apply this approach specifically to media markets.

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Authors and Affiliations

  1. Ilmenau University of Technology, Ilmenau, Germany

    Andreas Will & Britta Gossel

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  1. Andreas Will
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  2. Britta Gossel
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Correspondence to Andreas Will .

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Editors and Affiliations

  1. School of Journalism, Catholic University Eichstaett-Ingolstadt, Eichstaett, Germany

    Klaus-Dieter Altmeppen

  2. University of Georgia at Athens, Athens, USA

    C. Ann Hollifield

  3. Catholic University Eichstaett-Ingolstadt, Eichstaett, Germany

    Joost van Loon

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Will, A., Gossel, B. (2017). Media Markets, Value and the Unique: Consequences and Implications for Media Management from Karpik’s New Economics Sociology Perspective. In: Altmeppen, KD., Hollifield, C., van Loon, J. (eds) Value-Oriented Media Management. Media Business and Innovation. Springer, Cham. https://doi.org/10.1007/978-3-319-51008-8_6

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