Managing Media and Prioritising Societal Values: Market and Non-Market Solutions

  • Gillian DoyleEmail author
Part of the Media Business and Innovation book series (MEDIA)


Many media organisations are businesses driven by commercial motives. But the activities of media have both economic and socio-cultural ramifications. While the industry is made up of both non-market participants (such as the BBC) and commercial firms, questions about ethics and values apply to both constituencies because, whether media organisations like it or not, the ability to communicate with audiences, which is their raison d’être, is inseparable from concomitant welfare implications for society.

Not surprisingly then, media organisations are subject to various forms of intervention on the part of state authorities. Such interventions reflect not only the usual sorts of economic and industrial policy concerns such as growth and efficiency, but also a wide range of special considerations stemming specifically from the unique and important ways in which mass communications can affect society. This chapter analyses how conflict may arise between the objectives of profit maximization, which naturally shape the activities of many media firms, and promotion of wider societal aspirations and values. It also examines some of the main solutions and measures through which public interest priorities can be brought into alignment with self-interested corporate goals.


Media Organisation Public Subsidy Concentrate Ownership Content Creator Media Firm 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Burri, M. (2011). Reconciling trade and culture: A global law perspective. The Journal of Arts Management, Law and Society, 41, 1–21.CrossRefGoogle Scholar
  2. Doyle, G. (2002). Media ownership: The economics and politics of convergence and concentration in the UK and European media. London: Sage.CrossRefGoogle Scholar
  3. Doyle, G. (2013). Understanding media economics (2nd ed.). London: Sage.Google Scholar
  4. Ellis, J. (2005). Documentary and truth on television: The crisis of 1999. In J. Corner & A. Rosenthal (Eds.), New challenges in documentary (pp. 342–360). Manchester: Manchester University Press.Google Scholar
  5. Fenton, B. (2012, June 13). Miliband says Murdoch should lose some papers. Financial Times, p. 4.Google Scholar
  6. Grayson, D., & Freedman, D. (2013). Leveson and the prospects for media reform. Soundings: A Journal of Politics and Culture, 53(1), 69–81.CrossRefGoogle Scholar
  7. Henning, V., & Alpar, A. (2005). Public aid mechanisms in feature film production: The EU MEDIA plus programme. Media, Culture and Society, 27(2), 229–250.CrossRefGoogle Scholar
  8. Hoskins, C., McFadyen, S., & Finn, A. (1997). Global television and film: An introduction to the economics of the business. Oxford: Oxford University Press.Google Scholar
  9. Keeble, R., & Mair, J. (2012). The phone hacking scandal: Journalism on trial (1st ed.). Bury St Edmunds: Abramis.Google Scholar
  10. Leveson, L. J. (2012, November 29). Leveson inquiry: An inquiry into the culture, practices and ethics of the press (HC 779). London: TSO.Google Scholar
  11. Martinson, J. (2015, April 20). How do we balance ads with editorial? Guardian, p. 33.Google Scholar
  12. Messerlin, P., Siwek, S., & Cocq, E. (2004). The audiovisual services sector in the GATS negotiations. American Enterprise Institute for Public Policy Research, Washington, DC: AEI Press.Google Scholar
  13. Noam, E. (2011, September 24). International media concentration. TPRC 2011. Available from SSRN:
  14. Ofcom. (2010, December 31). Report on public interest test on the proposed acquisition of British Sky Broadcasting Group plc by News Corporation. London: Ofcom.Google Scholar
  15. Picard, R. (2004). Commercialism and newspaper quality. Newspaper Research Journal, 25(1), 54–65.Google Scholar
  16. Richards, E. (2010, July 13). Competition law and the communications sector. Speech by Ofcom chief executive for UCL Jevons Institute for Competition Law and Economics Annual Colloquium. London: Ofcom.Google Scholar
  17. Soloski, J. (2005). Taking stock redux: Corporate ownership and 59 journalism of publicly traded newspaper companies. In: R. Picard (Ed.), Corporate governance of media companies (JIBS Research Report Series No. 2005–1). Jönköping: Jönköping International Business School.Google Scholar
  18. Tungate, M. (2004). Media monoliths—How great media brands thrive and survive. London: Kogan Page.Google Scholar
  19. Weeds, H. (2013). Digitisation, programme quality and public service broadcasting. In R. Picard & P. Siciliani (Eds.), Is there still a place for public service television (pp. 9–20). London: Reuters Institute.Google Scholar

Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.Centre for Cultural Policy Research (CCPR)University of GlasgowGlasgowScotland

Personalised recommendations