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Moving Media and Journalism Forward from Private to Public Value

  • Josef TrappelEmail author
Chapter
Part of the Media Business and Innovation book series (MEDIA)

Abstract

The currently ongoing fundamental restructuring of public communication in general and mass media, and journalism, in particular, cannot be understood and explained by economic parameters alone. This chapter suggests applying public value theory to media and journalism change and recommends critically analyzing at least two encounters: (1) journalism, and (2) commercial media operations. Public value thinking negotiates neo-liberal market orientation and facilitates both managerial and policy adjustments by focusing on public, rather than private, benefit.

Keywords

Public Sphere Media Organization Civil Society Organization Media Firm Equivalent Incentive 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.Paris Lodron University of SalzburgSalzburgAustria

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