Examining Media Management and Performance: A Taxonomy for Initiating a Research Agenda

  • Alan B. AlbarranEmail author
  • Terry Moellinger
Part of the Media Business and Innovation book series (MEDIA)


This chapter examines the topic of media management and performance. Working from a grounded theory perspective, we review the literature on the subject and present some brief qualitative data drawn from a purposive sample of professionals who were asked for their opinions on how to assess managerial performance. The research suggests performance is best assessed using a combination of financial and nonfinancial variables across the different stages of management. The result is the preparation of an initial taxonomy to assess management performance in media organizations. In addition to establishing the taxonomy, the chapter concludes with a set of propositions and suggestions for initiating a research agenda.


Cash Flow Financial Performance Managerial Performance Media Organization Social Enterprise 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.University of North TexasDentonUSA

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