Abstract
This chapter examines the topic of media management and performance. Working from a grounded theory perspective, we review the literature on the subject and present some brief qualitative data drawn from a purposive sample of professionals who were asked for their opinions on how to assess managerial performance. The research suggests performance is best assessed using a combination of financial and nonfinancial variables across the different stages of management. The result is the preparation of an initial taxonomy to assess management performance in media organizations. In addition to establishing the taxonomy, the chapter concludes with a set of propositions and suggestions for initiating a research agenda.
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Albarran, A.B., Moellinger, T. (2017). Examining Media Management and Performance: A Taxonomy for Initiating a Research Agenda. In: Altmeppen, KD., Hollifield, C., van Loon, J. (eds) Value-Oriented Media Management. Media Business and Innovation. Springer, Cham. https://doi.org/10.1007/978-3-319-51008-8_2
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DOI: https://doi.org/10.1007/978-3-319-51008-8_2
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