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Value-Oriented Media Management: What, Why, and What for? An Introduction to This Volume

  • Klaus-Dieter AltmeppenEmail author
  • C. Ann Hollifield
  • Joost van Loon
Chapter
Part of the Media Business and Innovation book series (MEDIA)

Abstract

This chapter gives an introduction to the topic of value-oriented media management and introduces the contributions to this book.

Keywords

Corporate Social Responsibility Corporate Governance Business Model Corporate Social Responsibility Activity Media Company 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Klaus-Dieter Altmeppen
    • 1
    Email author
  • C. Ann Hollifield
    • 2
  • Joost van Loon
    • 1
  1. 1.Catholic University Eichstätt-IngolstadtEichstättGermany
  2. 2.University of GeorgiaAthensUSA

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