Movies Meet the Rainbow

  • Joyce BediEmail author
Part of the Worlds of Consumption book series (WC)


Motion pictures matured from the short, silent, black-and-white films of the early 1900s into a finely tuned, studio-driven technological system entrenched in Hollywood. By 1930, the industry had embraced sound, the first important disruptive technology of the studio era, and was on the brink of repeating the process for color. Although techniques for adding color to movies were nearly as old as motion pictures themselves, Technicolor emerged triumphant after years of experimentation and proof-of-concept testing, convincing the industry to take a chance on color. Bedi chronicles Technicolor’s cycles of technical promise and failure, as well as complementary advances in makeup and color design that brought full color to the silver screen.

Copyright information

© The Author(s) 2017

Authors and Affiliations

  1. 1.Lemelson Center for the Study of Invention and InnovationSmithsonian InstitutionWashingtonUSA

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