Learning to See with Milton Bradley

  • Nicholas GaskillEmail author
Part of the Worlds of Consumption book series (WC)


This chapter investigates the affinities between color pedagogy and consumer culture revealed in the work and writing of the manufacturer Milton Bradley. It begins by establishing the industrial problems that prompted Bradley to compose a system of color instruction. Then, through an analysis of the exercises and principles that defined Bradley’s method, the chapter connects the ways of seeing fostered in Bradley’s educational program to the imperatives of the emerging world of consumerism. Gaskill argues that Bradley’s example shows how the introduction of color as a topic of childhood education was inseparable from the proliferation of mass-produced colored goods at the end of the nineteenth century.

Copyright information

© The Author(s) 2017

Authors and Affiliations

  1. 1.Department of EnglishRutgers UniversityNew BrunswickUSA

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