Advertisement

Modeurop: Using Color to Unify the European Shoe and Leather Industry

  • Ingrid Giertz-MårtensonEmail author
Chapter
  • 433 Downloads
Part of the Worlds of Consumption book series (WC)

Abstract

In this chapter, Giertz-Mårtenson explains the history and the background of the European Shoe and Leather organization Modeurop, which united the European shoe industry for some 40 years, beginning in 1959. Inspired by the collaboration already existing among the Nordic countries, Modeurop represented the area of color forecasting. It managed to coordinate the development of leather colors on the European market (both West and East) for several decades. It created a base for decision-making and information-sharing that was reliable and influential. Modeurop proved that color was not only a concern of individual companies. It could also become a strong tool within an industry, if it was handled by a well-organized group.

Copyright information

© The Author(s) 2017

Authors and Affiliations

  1. 1.Centre for Business HistoryStockholmSweden

Personalised recommendations