The Color Schemers: American Color Practice in Britain, 1920s–1960s
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In the interwar years, American industry perfected color management practices that were admired around the world. In the UK, the British Colour Council, established in 1931, was modeled after the Textile Color Card Association of the United States, and right after the war British industry emulated the American practice of color conditioning factories and other work spaces as a mechanism for increasing efficiency. In the 1950s and 1960s, however, a new generation of British color specialists turned their backs on American practice. This chapter traces the rise and fall of American color practice in Britain through the lenses of the British Colour Council and Economic Colour Trends, Inc., a London-based consultancy established by the eminent American colorist Faber Birren.