Abstract
A key aspect of developing a strategy at each level (the enterprise level, the corporate level, the business level, the functional level, and the sub-functional level) is establishing goals and objectives. Goals need to be challenging and yet obtainable with effort. They need to be measurable so that the results can be evaluated and performance appraised. In order to accomplish the goals established and implement the strategy, a business plan is often created as it is an effective tool for providing the direction to the entrepreneur.
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Hisrich, R.D., Ramadani, V. (2017). Entrepreneurial Business Planning. In: Effective Entrepreneurial Management. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-50467-4_2
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DOI: https://doi.org/10.1007/978-3-319-50467-4_2
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