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Interest in and Willingness to Pay for Mobile Applications in Museums

  • Peter Winzer
  • Tamara SteffenEmail author
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10056)

Abstract

Mobile applications (apps) are becoming more important for museums. In our research project SPIRIT, we develop a mobile location-based serious game, which enhances museum communications in an entertaining way. By integrating elements of interactive digital storytelling through augmented reality, e.g. interactions with virtual characters, the app converts history lessons into vibrant adventures. By using the app, mobile devices are transformed into “magical equipment”, which leads users to the spirit of the past in certain places on site. This paper examines selected economic issues of museum apps, focusing on the potential interest in and willingness to pay for these apps. We present selected findings from two empirical surveys, in which valid questionnaires of over 200 museums and over 1,600 museum visitors were analyzed.

Keywords

Augmented Reality Mobile Application Museum Visitor Digital Storytelling Ongoing Research Project 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Notes

Acknowledgments

This work has been funded (in part) by the Federal Ministry of Education and Research (BMBF) in Germany (03FH035PA3/B3).

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Copyright information

© Springer International Publishing AG 2016

Authors and Affiliations

  1. 1.Faculty of Design, Computer Science, MediaHochschule RheinMain, University of Applied SciencesWiesbadenGermany

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