Abstract
Good health is a priority for all. Medicines are an important aspect of maintaining good health. However, medicines are very difficult to discover, develop, and provide to patients. There are many more failures than successes resulting in high attrition rates. Analysis shows there is more than one way to discover medicines. As a consequence, the pharmaceutical industry is continuously reshaping itself to address the challenges of high attrition. This introductory chapter will highlight some of the challenges to pharmaceutical industry productivity, how they are currently addressed, and how the industry is reshaping itself to address these challenges. It is concluded that addressing these challenges creates many new opportunities for innovation.
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Swinney, D.C. (2017). Pharmaceutical Industry Performance. In: Bhattachar, S., Morrison, J., Mudra, D., Bender, D. (eds) Translating Molecules into Medicines. AAPS Advances in the Pharmaceutical Sciences Series, vol 25. Springer, Cham. https://doi.org/10.1007/978-3-319-50042-3_1
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