Abstract
Every company claims it wants to deliver value to its customers, be profitable, and establish leadership in its core markets. Such assertions seem only natural and one would expect to be presented with a corresponding corporate strategy that supports such goals. However, closer inspection reveals that many companies often employ product delivery strategies that lead these companies far away from their business objectives.
Corporate business goals and wants are relatively similar across diverse industries, but the methods they use to reach their goals vary greatly. This chapter explores these different approaches to product delivery strategies, known as technology-driven, sales-driven, and market-driven.
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Steinhardt, G. (2017). Product Delivery Strategies. In: The Product Manager's Toolkit®. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-49998-7_3
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DOI: https://doi.org/10.1007/978-3-319-49998-7_3
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-49997-0
Online ISBN: 978-3-319-49998-7
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