Abstract
The role people play in real or virtual environments can have an influence on how we make decisions. Furthermore, it has been suggested that stimulating analytic or impulsive information processing can influence framing effects. In this study we combine these previous results and examine whether virtual role-playing influences the strength of the effect of message framing. Participants were subjected to an experiment in which they played different characters in a computer game. Within the game, the effects of different types of message framing where measured. The results suggest that susceptibility to attribute framing increases when role-playing an impulsive character. The current study contributes to the existing literature both by demonstrating a novel effect virtual role playing has on our information processing, as well as by introducing games as a novel medium for studying the effects of message framing.
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© 2017 ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering
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Siebelink, J., van der Putten, P., Kaptein, M.C. (2017). Do Warriors, Villagers and Scientists Decide Differently? The Impact of Role on Message Framing. In: Poppe, R., Meyer, JJ., Veltkamp, R., Dastani, M. (eds) Intelligent Technologies for Interactive Entertainment. INTETAIN 2016 2016. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 178. Springer, Cham. https://doi.org/10.1007/978-3-319-49616-0_16
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DOI: https://doi.org/10.1007/978-3-319-49616-0_16
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