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Assessment of Brand Competences in a Family Business: A Methodological Proposal

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Enterprise and Organizational Modeling and Simulation (EOMAS 2016)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 272))

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Abstract

Competences represent an important part of business administration and enterprise engineering researches as they constitute a solid source of long-term competitive advantage. Still, little practical applications are known in this area, especially in the field of family business, the object of the present work. This paper proposes to use DEMO notation means (in particular, Competence Ontological Map) for the individuation of both transactions which mainly contribute to the formation of the family brand and those which may easily be outsourced with no negative effects on the enterprise performance.

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Authors and Affiliations

  1. Department of Information Systems and Technologies, National Research University – Higher School of Economics, Bol. Pecherskaya 25, 603155, Nizhny Novgorod, Russia

    Eduard Babkin & Pavel Malyzhenkov

Authors
  1. Eduard Babkin
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  2. Pavel Malyzhenkov
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Correspondence to Pavel Malyzhenkov .

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Editors and Affiliations

  1. Czech Technical University in Prague, Prague, Czech Republic

    Robert Pergl

  2. Czech Technical University in Prague , Prague, Czech Republic

    Martin Molhanec

  3. National Research University Higher School of Economics, Nizhny Novgorod, Russia

    Eduard Babkin

  4. Toulouse Business School, Toulouse University, Toulouse, France

    Samuel Fosso Wamba

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Babkin, E., Malyzhenkov, P. (2016). Assessment of Brand Competences in a Family Business: A Methodological Proposal. In: Pergl, R., Molhanec, M., Babkin, E., Fosso Wamba, S. (eds) Enterprise and Organizational Modeling and Simulation. EOMAS 2016. Lecture Notes in Business Information Processing, vol 272. Springer, Cham. https://doi.org/10.1007/978-3-319-49454-8_9

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  • DOI: https://doi.org/10.1007/978-3-319-49454-8_9

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-49453-1

  • Online ISBN: 978-3-319-49454-8

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