Abstract
This chapter ties together media and human computer interaction (HCI) theories to work toward an understanding of how people interpret, gain meaning, and engage with interactive media. The concepts of media richness, social influence, and media genre proliferate the information systems literature, and in HCI a parallel can be found in the theory of affordance as it relates to the perception of material and computer ‘objects’. However, little has been done to make connections between these theory sets. In this discussion, a theory developed by Marshall McLuhan is described that can be used as an explanation to make connections between these media theories and the culture to context continuum of affordance, and can help us understand how this then affects cognitive processes. Interactive media can then be thought of as having properties of materiality, beyond; representational, temporality, conceptual, and episodal. Further elaboration around the cultural and contextual aspects, of interactivity allow for a deeper exploration of the framework and the implications for ambiguity, equivocality, and emotional engagement with interactive media.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Bardone, E. (2010). Affordances as abductive anchors. In L. Magnani et al. (Eds.), Model-based reasoning in science and technology, SCI 314 (pp. 135–157).
Berger, P. L., & Luckmann, T. (1967). The social construction of reality: A treatise in the sociology of knowledge. Anchor Books.
Fragoso, S., Rebs, R., & Barth, D. (2012). Interface affordances and social practices in online communication systems. In Proceedings of advanced visual interfaces, AVI’12, Italy (pp. 50–57).
Gaver, W. W. (1991). Technology affordances. In CHI’91 conference proceedings, ACM (pp. 79–84).
Gibson, J. J. (1979). The ecological approach to visual perception. Boston: Houghten Mifflin.
Hartson, H. R. (2003). Cognitive, physical, sensory, and functional affordances in interaction design. Behaviour & Information Technology, 22(5), 315–338.
Kaptelinin, V., & Nardi, B. (2012) Affordances in HCI: Toward a mediated action perspective. In CHI’12 conference proceedings, ACM.
Marchand, P. (1989). Marshall McLuhan: The medium and the messenger. Mass: The MIT Press.
McLuhan, M. (1964). Understanding media: The extensions of man. London: Routledge.
McLuhan, M., Fiore, Q., & Agel, J. (1967). The medium is the massage: An inventory of effects. New York: Bantam.
Norman, D. A. (1988). The design of everyday things, basic books.
Turner, P. (2005). Affordance as context. Interacting with Computers, 17, 787–800.
Wellington, R. J. (2005). Making sense of electronic communication: Media Richness, Media Genre, and Marshall McLuhan. In 16th Australasian conference on information systems, Sydney.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2016 Springer International Publishing AG
About this chapter
Cite this chapter
Wellington, R. (2016). Marshall McLuhan, Affordance, Mapping, and Human Computer Interaction in Interactive Media. In: Lugmayr, A., Stojmenova, E., Stanoevska, K., Wellington, R. (eds) Information Systems and Management in Media and Entertainment Industries. International Series on Computer Entertainment and Media Technology. Springer, Cham. https://doi.org/10.1007/978-3-319-49407-4_7
Download citation
DOI: https://doi.org/10.1007/978-3-319-49407-4_7
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-49405-0
Online ISBN: 978-3-319-49407-4
eBook Packages: Computer ScienceComputer Science (R0)