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‘A New Kind of Trade’: Advertising Feminism in Spare Rib

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Re-reading Spare Rib

Abstract

A central aim of Spare Rib was to offer an alternative to the commodified forms of femininity found in longer-established mass market women’s magazines. Part of this involved a business model that sought to free the magazine from a reliance on advertising. In this chapter, Victoria Bazin explores the adverts that did make it into the magazine and examines feminism’s paradoxical relation to consumer culture.

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Author information

Authors and Affiliations

  1. Northumbria University, Newcastle upon Tyne, England

    Victoria Bazin

Authors
  1. Victoria Bazin
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Correspondence to Victoria Bazin .

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Editors and Affiliations

  1. Department of Culture, University of Sunderland, Sunderland, United Kingdom

    Angela Smith

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Bazin, V. (2017). ‘A New Kind of Trade’: Advertising Feminism in Spare Rib . In: Smith, A. (eds) Re-reading Spare Rib. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-49310-7_11

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