Abstract
This chapter explores how it is that we make reliable and systematic errors in our thinking and how these systematic biases can affect the decisions that we make. ‘The general root of superstition is that men observe when things hit, and not when they miss; and commit to memory the one, and forget and pass over the other’. (Francis Bacon, 1561–1626, English philosopher of science)
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O’Mara, S. (2018). The Importance of Cognitive Biases. In: A Brain for Business – A Brain for Life. The Neuroscience of Business. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-49154-7_5
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DOI: https://doi.org/10.1007/978-3-319-49154-7_5
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